Need a new image or just suggestions on how to coordinate your existing wardrobe? We at XEX are proud to introduce Morocco B. Assouline to our family.
In an époque where image and styles are critical components to success, it is undeniable to say that an exemplary public image and an impeccable sense of style are vital to both personal and professional success. We are constantly being critiqued, scrutinized and judged by our audience -the World- so we strive to leave a permanent and positive imprint upon it. This methodology birthed the Chic Restraint style with Morocco B. Assouline as its Style Arbiter.
Following a six-year stint in Paris, France and a single year in London, England where Morocco lived, worked and received his formal studies at La Sorbonne and L’Universite Americaine, he discovered his fervor for the aesthetic world. eventually returning to the United States, he worked exclusively for one of Chicago’s landmark stores as a wardrobe consultant and personal shopper before deciding to soft launch Chic Restraint in late 2008. Morocco has since consulted for numerous individuals and companies such as Goldman-Sachs and the Johnson Publishing Company. He has been featured in publications such as the Chicago Defender and the Chartwell Insurance Annual Bulletin. Chic Restraint is based in Chicago, Illinois and headquartered in New York, New York.






















